Have you heard of Vamoos’ Travel Resource Hub? If not, let me introduce you. This handy resource is jam-packed with tips, tricks and advice to help you get the most out of AI. If you’re keen to level up your travel business with a personal AI assistant but don’t know where to begin, look no further! We’ve collected the very best tips from each resource and we’re sharing them below. Read on to get started – you’ll be an AI expert in no time.
Contents:
1. Webinar: ChatGPT strengths & weaknesses
2. Webinar: AI & itinerary building
3. Webinar: AI & travel shortcuts
4. Webinar: AI & travel marketing
5. AI tools & tips for itineraries
6. 5 effortless hacks for ChatGPT
7. AI for luxury travel
8. ChatGPT cheat sheet
9. AI marketing tools cheat sheet
1. Webinar: ChatGPT Strengths & Weaknesses
During the insight-packed webinar, ‘ChatGPT in Travel: Strengths and Weaknesses’, Alisdair Luxmoore (Vamoos), Andy Headington (Adido) and Robin Weber Pollack (Journeys International) discussed the strengths and limitations of ChatGPT in the travel sector. Here’s what we learnt:
ChatGPT: capabilities and concerns
ChatGPT can generate predictive text, and has countless applications, including automating customer service responses and crafting personalised itineraries. It offers multilingual support and can access up-to-date information from the internet.
Privacy and data security are a concern when it comes to the information input into ChatGPT, and, as the panel pointed out, it sometimes produces factually inaccurate outputs.
The practical applications of an AI research assistant
ChatGPT is a time-saving research tool, and is skilled at sourcing tailored information. It can also be used for content creation and grammar checks. For travel companies in particular, ChatGPT offers a useful starting point when drafting travel itineraries from scratch, or when converting non-native DMC proposals into polished English.
From customer service chatbots to market research assistants, ChatGPT’s applications are endless. However, as the panel acknowledged, ChatGPT is far from perfect. It can deliver outdated data and has a maximum input restriction, which limits users.
Click here for the full resource…
2. Webinar: AI & Itinerary Building
During the webinar ‘Unlocking the Future of Travel Itineraries: How AI Redefines the Journey,’ Andy Headington, Robin Weber Pollak and Alisdair Luxmoore explained how AI tools are revolutionising the creation of travel itineraries. Here’s what they discussed:
Maximising AI in travel
To kick things off, Andy Headington shared his top tips for using AI tools. He stressed the importance of providing detailed briefs to AI, in order to generate outputs which are relevant to your audience. While AI tools like DALL-E3 can be helpful when generating images, Andy also recommended opting for original pictures where possible.
Andy advised travel marketers to edit AI-generated content, so it better aligns with their brand style, and is less likely to be marked as generic by search engines. He explained that AI tools are useful for generating initial drafts, but using your own expertise to refine the copy is the key to creating high quality, trustworthy content, which Google boosts in its search ranking.
Integrating AI into itinerary building
Robin Weber Pollak explained how Grammarly can be used to transform itinerary drafts written by non-native English speakers into engaging and fluent copy. She also recommended using ChatGPT to flesh out travel itineraries with relevant activities recommendations.
Like Andy, Robin argued that AI tools can help to speed up editing and content creation processes, but should be balanced with human intervention, to ensure your itineraries always align with your brand voice.
Read now: The art of itineraries: a guide for travel companies
AI-enhanced image selection
Stephan Nedregaard (Vamoos) explained how image selection for itineraries can be streamlined in the Vamoos Storyboard using Imsert, an AI-powered image sourcing tool. As you type, Imsert’s AI makes relevant image suggestions, saving the time it would take you to manually search for the perfect picture.
Imsert also has intelligent text assistance, which analyses your writing and recommends keywords that match your description, making it faster than ever to create exceptional itineraries.
Click here to read more…
3. Webinar: AI & travel shortcuts
During the webinar ‘AI in Travel: How to Use AI to Save Time and Achieve More – AI & Travel Shortcuts,’ Andy Headington, Keith Crockford (The Bucket List Company) and Stephan Nedregaard explained how AI tools can be used to simplify travel planning. Here’s what they covered:
Streamline tasks and supercharge customer service
Andy Headington outlined the practical applications of AI for travel companies. He explained how automated note-taking tools like Otta and Fireflies can be used to capture meeting notes, while platforms like Superhuman.ai can craft detailed emails from just a few simple bullet points. What’s more, the AI tool Cruisewatch analyses call centre interactions and provides insights, which travel companies can use to improve their customer service.
The power of content and importance of tone
Keith Crockford explained how AI platforms can be used to amplify human creativity. For example, Typing Cloud can adopt unique tones of voice, meaning it can be used to convert simple itineraries into detailed narratives, relevant to your brand. He also spotlighted SheetGPT, which can generate engaging social media posts from basic prompts. In order to create relevant outputs, Keith advised describing your ideal customer to each AI platform, so they better understand your audience.
AI enhancements and Vamoos’ image selection tool
Stephan Nedregaard introduced Imsert, Vamoos’ AI-powered image sourcing tool. Finding the perfect image takes time, but with Imsert, it’s effortless, as it suggests stunning images related to the content of your itineraries. Imsert is not just smart, it’s actually intuitive, and understands the importance of location in your itineraries.
Click here to find out more…
4. Webinar: AI & Travel Marketing
In the 45 minute webinar, ‘Top AI Tools for Travel Marketing,’ AI expert Charlie Hills and marketing maestro Indre Nagyte explained how travel companies can craft more compelling marketing content with limited resources, and an even tighter budget. The secret? Making use of AI tools! Read on for an overview…
Using ChatGPT for content production
ChatGPT is a powerful AI language model, which can assist in creating engaging and personalised marketing content. It can be used to quickly generate initial drafts, inspire fresh ideas and create content for different social media platforms. It’s also capable of maintaining a consistent brand voice across all of your touch points.
Provide ChatGPT with detailed prompts, proofread its output for accuracy, and always edit AI-generated content to fit your brand voice. Use ChatGPT as a source of inspiration, and optimise its output for search engines. Better yet, utilise tried and tested prompt frameworks to get the best ChatGPT outputs. You can find our handy prompt sheet here!
Generating real-time destination research with Perplexity
Perplexity is an AI-powered search engine, which can be used to generate up-to-date travel information. Perplexity can undertake comprehensive research about any topic, like local activities and restaurants, generate real-time information, complete with citations and provide tailored suggestions based on your clients unique preferences. Use Perplexity to supplement your existing travel knowledge and create more informed marketing content.
Always provide specific prompts and cross reference the sources Perplexity provides. Use Perplexity’s personalised recommendations to level up your travel itineraries and stay up-to-date about relevant destinations and new local attractions.
Creating realistic travel imagery with Ideogram
Ideogram is an AI platform which generates photorealistic pictures from simple text outputs – perfect for travel marketing materials. Ideogram creates exceptional images with clean space and flexible aspect ratios, suitable for different platforms. It’s adept at sticking to prompts, and its Magic Prompt feature can be used to generate a range of different outputs.
Provide Ideogram with clear, simple prompts and experiment with different inputs. Select the appropriate aspect ratio for your needs, and a style that aligns with your brand guidelines. Use Ideogram to produce generic travel images, and complete their use with real photos, and, for ethical reasons, always label AI-generated images as such.
Streamlining visual itineraries with Imsert
Imsert is an AI-powered image sourcing tool, designed to help travel marketers craft exceptional itineraries seamlessly within the Vamoos Storyboard. Imsert automatically suggests contextually and geographically relevant images based on the content of your itineraries. It continuously learns and improves its suggestions over time, in response to user selections, and allows for quick image selection, reducing the time it takes to craft stunning travel itineraries. Imsert can also maintains visual consistency across each of your itineraries.
Click here for the full AI tools resource…
5. AI tools & tips for itineraries
In this handy 4 minute video, Georgia Wells (Vamoos) explains how you can streamline your approach to itinerary creation using two standout AI tools: the Grammarly Pro chrome extension and Imsert, Vamoos’ AI-powered image selection tool. Here’s what you need to know:
Grammarly Pro
Grammarly Pro is a free tool which can be used in any itinerary builder to improve your writing or create exceptional content from scratch. Choose from a range of existing commands, like ‘shorten it’ or ‘improve it’, to instruct the AI, or create bespoke prompts yourself. Why not ask Grammarly Pro to make your writing sound more assertive, professional or concise? The possibilities are endless.
Imsert
Imsert is an image sourcing tool in the Vamoos Storyboard, which simplifies the process of image selection for your itineraries. As you type, Imsert’s AI sources photos that relate to the content of your writing. For example, if you’re describing an excursion to the beach, Imsert will suggest relevant photos; think sea, sand and sun! Imsert makes image selection for itineraries effortless and speedy.
Read the full article here…
6. 5 effortless ChatGPT hacks for the travel industry
ChatGPT can tackle a range of tasks, from tedious admin to itinerary creation. Think of it as an AI intern, armed with all the knowledge and skills needed to help you plan exceptional experiences for your clients. From prompts to use, to jobs you can delegate, this useful guide, ‘5 Effortless ChatGPT Hacks for the Travel Industry‘ helps travel agents squeeze the most value out of ChatGPT. Read on for a summary of the key points:
Using ChatGPT as your research assistant
From exciting destinations to delicious local restaurants, ChatGPT is here to help when you’re in need of recommendations. It searches the web for relevant articles and news stories, ensuring it’s an expert on your destination. The best part? ChatGPT’s suggestions can be tailored to your clients’ preferences, which will blow away even the most discerning travellers.
Using ChatGPT as your content creator
Does the thought of staring at a blank page leave you sweating at the collar? Not to worry – ChatGPT can help to level up your marketing strategy, by creating engaging events headlines, intriguing subject lines for emails and offering useful suggestions to inspire your own content creation. You can even use ChatGPT to spruce up things you’ve written in the past, giving new life to old marketing content.
Using ChatGPT as your itinerary assistant
ChatGPT can tweak your itineraries to make them sound more on-brand, or update them in seconds if plans change. You can also use ChatGPT as a personal editor, spell-checker, and for style and grammar checks – the possibilities are endless! Submit a simple piece of writing and watch it transform into an exceptional draft of client-ready copy.
Use ChatGPT to keep travel information in your tone of voice
A recognisable logo is often a go-to example of great marketing communication, but that glosses over the underrated power of a brand’s voice. ChatGPT can help to create messaging that feels consistent with your brand – so clients feel that it’s coming from you, even when it’s not.
Use ChatGPT to become your social media manager assistant
Whether launching new products or sharing company updates, keeping up with social media can quickly become a chore. Luckily, ChatGPT can do the heavy lifting, while you focus on the creative parts. Ask ChatGPT to find facts and figures for your social media content, or edit your captions, to give them that extra wow-factor.
Check out the full resource here…
7. AI for Luxury Travel
During this 4-minute clip, three travel industry insiders share how they use AI on a daily basis to simplify manual tasks. From effortless itinerary creation to seamless image selection, embracing AI has never been simpler. Read on for the highlights:
Drafting destination descriptions with Typing Mind
Keith Crockford showcased Typing Mind, which can be used to craft high-quality itinerary content. While its output can be personalised to a particular tone of voice or brand style, Keith recommended tweaking the copy it produces to better fit your needs.
Using Grammarly to effortlessly edit DMC proposals
Robin Weber Pollack demonstrated how Grammarly can help when crafting travel itineraries in Vamoos. Grammarly is capable of proofreading written content, and converting it into engaging, error-free text.
Seamlessly crafting social media posts with SheetGPT
Keith Crockford introduced SheetGPT, another of his favourite AI platforms. From a simple prompt, SheetGPT can generate engaging social media content, tailored to different platforms.
Simplifying image sourcing for itineraries with Imsert
Stephan Nedregaard showcased Imsert, a powerful AI image sourcing tool for the Vamoos Storyboard. Imsert makes contextually relevant image suggestions based on the content of your writing, simplifying the process of itinerary creation.
Read the full article here…
8. ChatGPT cheat sheet
Using ChatGPT to improve your content creation has never been simpler than with this handy cheat sheet:
9. AI marketing tools cheat sheet
From ready-to-use prompt frameworks to an overview of 4 key AI tools, this cheat sheet is the perfect guide for travel marketers:
To summarise, AI is the ultimate assistant for travel companies, and can support countless tasks, from destination research and itinerary building, to marketing and content creation. To learn more, check out Vamoos’ AI Travel Resource Hub here.
AI tools are changing the game, and that’s why companies like Vamoos have integrated AI into their app. Book a meeting now to find out what the Vamoos Travel App could for your travel company.
Don’t have time for a meeting? No problem! Register your email and we’ll send you a preview of your branded travel app.
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