The world of travel is evolving into the digital age, and so are itineraries. They’re no longer just transactional tools for serving information; they bring the trip to life for your clients, and are essential for creating memorable travel experiences.

Crafting great itineraries can feel daunting, but it doesn’t have to! That’s why we’ve created a handy 25-page guide, ‘The Art of Itineraries‘, which explains how you can effortlessly create stunning visual itineraries, using a range of cutting-edge tools. Imagery, design, copy, tone, AI assistance – we’ve covered it all to save you hours of research. Let’s dive in!

 

 

The Art of Itineraries: a guide for travel companies

 

Check out the full guide below, or read on for a helpful breakdown of our key tips for exceptional itinerary creation.

 

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What makes a great itinerary?

 

Before diving into the ins-and-outs of itinerary creation, let’s first consider what makes an itinerary exceptional.

 

Awe-inspiring imagery: build anticipation for your clients ahead of their trip with high-quality destination images.

Personalised recommendations: wow guests with your unbeatable local travel knowledge.

Accurate information: include important dates, times, locations and activities so your clients can feel confident during their travels.

Delightful details: go the extra mile for your clients by providing destination insights and advice about the activities they have planned.

 

 

Getting the perfect imagery

 

Engaging imagery is what separates a boring, text-heavy itinerary from an engaging one, which immerses travellers in their journey from the moment they book. So how can you get the perfect pictures?

 

Hiring a photographer: hire a professional to take bespoke snaps, which are unique to your company.

Finding free material: make use of free image resources like Unsplash, Pexels and Pixelbay for high-quality pictures.

Nailing the tone of your images: whether you’re hiring a professional or sourcing your own pictures, always ensure a consistent style across your itinerary imagery – one that your clients will start to recognise and associate with your company.

 

 

Designing the ultimate itinerary

 

With the correct content and impactful imagery ready to go, it’s time to think about the design of your digital imagery. Here are some key design principles which apply across the board:

 

Space: information should be clear and easy to navigate. Don’t cram details together – it’s important that the elements of your itineraries have space to breathe.

Image-focused: use consistent, recognisable imagery to set yourself apart from the competition.

Concise: keep your writing minimal and let the images do the talking.

On-brand: ensure your writing always reflects your tone of voice and showcases who you are as a brand.

Accessible: use clear, concise copy which is understandable to non-native speakers.

User-centric: design your itineraries so they’re well-suited to the needs of end-users.

Typeface: choosing the right typeface and font is crucial; thin, elegant text can add a touch of luxury to your itineraries.

 

 

Saving time with AI assistance

 

Creating outstanding itineraries doesn’t have to be time-consuming. Here are some standout AI tools which can help to speed things up:

 

Grammarly: improve writing for your itineraries with just a few simple clicks. Grammarly works as a Chrome extension, so you don’t need to use a separate app or website.

Imsert: an image recommendation tool created by Vamoos. Imsert streamlines the process of itinerary creation, by suggesting contextually relevant images to include.

ChatGPT: assists with writing and image selection, and can even supplement your destination knowledge with extra research.

 

Read now: [WEBINAR] Unlocking the Future of Travel Itineraries: How AI Redefines the Journey

 

 

Choosing the right design tools

 

Putting together your itineraries can be effortless with the right design tools. Here’s what we recommend:

 

Canva: a free-to-use online graphic design tool, which can be used to create stunning itineraries; it has free templates available to get you started.

Powerpoint: Microsoft’s slideshow creation software has built-in-tools which allow you to design itineraries with ease.

Trello: more commonly used as a project management tool, it can help you to craft itineraries in just a short amount of time.

Vamoos: designing engaging itineraries directly within the Vamoos Travel App allows for easy connectivity between other features, including documents, flight information and maps.

 

 

Taking advantage of travel tech

 

There are lots of different travel tech options to choose from, which each offer innovative, interactive experiences that beat PDFs any day. Here are some standout platforms:

 

Vamoos: visually-led app which showcases the beauty of each destination, through interactive itineraries and a range of practical features.

Travefy: clean and simple design, and easy to embed external content.

Axus: detail-oriented interface with less reliance on images.

WeTu: integrates with many tools and has a practical design.

 

We might not be able to predict the future, but moving forward, we know what modern itineraries won’t look like: PDFs! Itineraries will always be an essential part of travel, and as they make the transition from informational admin to valuable marketing assets, we encourage you to deliver itineraries that do justice to the magical trips you curate.

 

Ready to start enriching your clients’ travel experiences before they’ve even left the house? With the Vamoos Travel App, it’s never been easier to craft exceptional itineraries which wow travellers. Book a meeting now to see a personalised demo of your branded app or get started with a FREE trial of Vamoos.

 

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