Travel companies may be strapped for cash, but marketing your business is still a MUST. Want to find out how you can craft compelling content with limited resources, and an even tighter budget? Here’s the secret to creating more with less… making use of Artificial intelligence (AI) tools! 

AI-powered platforms are transforming the way travel companies create content, engage their clients and deliver personalised experiences – and they could do the same for you. This useful guide introduces some of the most powerful AI tools, from ChatGPT to Perplexity. These intuitive platforms could just be the key to levelling up your travel marketing strategy, while simultaneously reducing your workload. Sound too good to be true? Read on, and we’ll prove you wrong!

Before we get started, we’ve created two valuable resources which go hand in hand with our guide to AI tools. Check them out below:

 

 

AI travel marketing cheat sheet

 

This handy cheat sheet breaks down the best bits from our AI tools guide. 

 

 

Download Cheat Sheet

 

 

Webinar: Top AI Tools for Travel Marketing

 

In our latest webinar, ‘Top AI Tools for Travel Marketing,’ AI expert Charlie Hills and marketing maestro Indre Nagyte introduced some of the most powerful AI tools, which can be used to transform your marketing strategy. Check out the full 45 minutes below, and discover how to create better content on a limited budget, with the assistance of AI.

 

 

 

Ready to dive into our handy guide? Let’s get started!

 

 

ChatGPT: Making content production

 

When it comes to travel marketing, it can be tough to get your creative juices flowing. You want to create engaging content which feels personal to each of your readers, but you’re not sure where to start. Enter ChatGPT…

If you’re not familiar, ChatGPT is a powerful AI language model and a much needed ally in the content creation process. From crafting social media captions to designing personalised email campaigns, the uses of ChatGPT in the travel industry are endless.

 

Key benefits for travel marketers

 

• Time-saving: Generate initial drafts quickly, which you can tweak to fit your needs.

• Creativity boost: Get inspired with fresh ideas.

• Versatility: Use ChatGPT for various content types, including blogs, social media posts and marketing emails.

• Consistency: Maintain a consistent brand voice across different platforms and campaigns.

 

Effective prompt frameworks for travel content

 

Use these prompt frameworks, designed for travel marketing, to get the most out of ChatGPT:

 

1. TAG (Task, Action, Goal)

 

Perfect for creating focused, goal-oriented content.

 

Example prompt:

 

 

Example output:

 

 

2. RACE (Role, Action, Context, Expectation)

 

Ideal for creating personalised communications, tailored to specific audiences.

 

Example prompt:

 

 

Example output:

 

 

3. COAST (Context, Objective, Actions, Scenario, Task)

 

Excellent for creating detailed and structured content, like blog posts or destination guides.

 

Example prompt:

 

 

Example output:

 

 

ChatGPT travel marketing prompts

 

 

Download Prompts

 

 

Best practices for using ChatGPT in travel marketing

 

1. Always edit AI-generated content: Use ChatGPT as a starting point, but add a human touch to maintain authenticity and align with your brand.

2. Proofread thoroughly: Never copy and paste AI-generated content directly without first checking for accuracy and tone.

3. Maintain brand voice: Adjust the output to match your unique tone of voice.

4. Provide detailed prompts: Remember, the quality of the output depends on the level of detail in your requests, so always be specific.

5. Use for inspiration: Even if you don’t use ChatGPT’s exact output, it can make valuable suggestions that spark ideas for your own content.

6. Optimize for SEO: While ChatGPT can help with initial content creation, always optimise the final piece for search engines.

7. Stay authentic: AI makes manual tasks easier, but it’s important that your content still remains genuine and reflects your brand style.

 

Ready to put these prompt frameworks and best practice advice to the test? You’ll be well on your way to crafting exceptional travel content which resonates with your readers, with only a small investment of your time (and the help of ChatGPT, of course!)

 

 

Read now: [WEBINAR] Unlocking the Future of Travel Itineraries: How AI Redefines the Journey

 

 

Perplexity: Real-time destination research

 

If you want to keep your clients in the loop, ensuring you’re up-to-date with the latest travel information yourself is the best first step. When it comes to destination research, Perplexity is your best friend. Perplexity is an AI-powered search engine, capable of providing real-time information, backed up with citations. It’s an invaluable tool for discovering new attractions, restaurants, and experiences which you can share with your clients.

 

 

Key benefits for travel marketing

 

1. Comprehensive destination research

 

Perplexity is great at uncovering the latest and greatest a destination has to offer. Whether you’re looking for:

• Newly-opened local restaurants

• Up-and-coming attractions

• Recent cultural events or festivals

Perplexity can quickly compile this information, saving you hours of manual research.

 

2. Enhancing DMC knowledge

 

Perplexity serves as the perfect complement to existing expertise, making it an ideal tool for Destination Management Companies (DMCs), with plenty of pre-existing travel knowledge. Perplexity:

• Fills gaps in local information

• Provides updates on changing aspects of a destination

• Offers fresh perspectives that can enhance the design of tours and experiences

 

3. Personalised recommendations

 

Perplexity’s AI algorithms can provide tailored suggestions based on the following criteria:

• Client preferences

• Travel styles

• Dietary requirements

• Special interests

These personalised recommendations are supported by verified research, so you can be sure they’re relevant to your clients.

 

4. Real-time information with citations

 

One of Perplexity’s standout features is its ability to source up-to-date information, fully equipped with citations:

• Ensuring information is accurate and credible

• Allowing for easy fact-checking and further research

•  Helping you to create well-informed marketing content

 

How to use Perplexity effectively

 

1. Start with specific questions: The more precise your query, the more relevant the result. Example: “What are the highest rated restaurants that have opened in the last 6 months in Marrakech?”

2. Enjoy real-time searches: Perplexity scours the web for the most recent and relevant information.

3. Verify research: While Perplexity provides up-to-date data, it’s always worth double-checking important details like opening hours or pricing.

4. Cross-reference sources: Check the citations Perplexity provides to verify information across multiple sources.

5. Refine your search: If Perplexity’s results aren’t quite what you’re looking for, rephrasing your query or adding more detail could help to generate a better response.

 

Best practices for travel marketers

 

1. Stay ahead of trends: Use Perplexity to discover new attractions and hidden gems.

2. Enhance itinerary planning: Use the unique experiences and activities Perplexity suggests to supplement your travel itineraries.

3. Create authoritative content: The cited information Perplexity provides can help you to craft well-researched blogs, social media content and travel guides.

4. Support client customization: Tailor trips to individual client preferences using Perplexity’s personalised recommendations.

5. Regularly update destination knowledge: Use Perplexity to research and stay informed about relevant destinations.

Perplexity is the perfect addition to your travel marketing toolkit, helping to keep your destination knowledge relevant, your recommendations personalised, and your content up-to-date. Using Perplexity alongside other research methods (and of course, your own local expertise) can help you to generate well-informed travel recommendations, which excite your clients.

 

Ideogram: Creating realistic travel imagery

 

When choosing imagery for your travel marketing, selecting pictures which excite your travellers is crucial. Ideogram is an exceptional AI platform, capable of generating photorealistic pictures from simple text inputs, which travel marketers can use in their campaigns. 

 

 

The ethical consideration

 

Before diving into Ideogram’s abilities, it’s worth prefacing the ethical concerns which relate to AI-generated imagery. The use of artificial images, especially those depicting real locations or people, is a topic of contention in the world of travel marketing. Our stance is that transparency is key: AI-generated images should always be clearly labelled as such. This approach helps to maintain your audience’s trust, while still allowing you to reap the benefits of AI-generated imagery.

 

Key benefits of ideogram for travel marketing

 

1. Clean space for design elements

One of Ideogram’s standout features is its ability to create images with plenty of clean space. This is especially useful for:

• Banner designs

• Blog post covers

• Social media graphics

This handy tool helps to generate images which represent particular locations, while still making room for text overlays, logos, or other design elements.

 

2. Flexible aspect ratios

Ideogram gives you the option to choose a desired aspect ratio, helping to optimise images for various platforms. These ratios include:

• 1:1 for Instagram posts

• 9:16 for mobile-friendly vertical content

• 16:9 for website headers and YouTube thumbnails

Simply specify your required ratio, and Ideogram will generate an image that fits perfectly.

 

3. Prompt adherence

Ideogram is skilled at sticking to specific text prompts. Even with simple instructions, it can generate incredibly accurate and detailed imagery that closely matches your description.

 

4. Magic prompt feature

The Magic Prompt feature is a game-changer for creating diverse marketing materials, because:

• It interprets and optimizes your original prompt

• Enhances the variety and appearance of generated images

• Useful for creating multiple unique visuals from a single concept

 

How to use ideogram effectively

 

1. Start simple: Begin with a basic text prompt describing your desired image. Example: “Maldives ocean with crystal clear water and plenty of open sky and clean space.”

2. Choose your style: Select a photo style which matches your brand aesthetic.

3. Set aspect ratio: Choose the appropriate aspect ratio for your intended use.

4. Refine with Magic Prompt: Use the Magic Prompt feature to enhance your initial concept and generate more detailed, evocative images.

5. Iterate and experiment: The more detail you provide to Ideogram, the better the results. Don’t be afraid to experiment with different prompts and settings.

 

Best practices for using ideogram in travel marketing

 

1. Always label AI images: Maintain transparency by clearly marking AI-generated images in your marketing materials.

2. Use for generic imagery: Ideogram excels when tasked with creating general images of destinations, accommodations, or experiences.

3. Complement with real photos: Mix AI-generated images with real photographs to maintain a balance in your visual content.

4. Align with brand guidelines: Ensure AI-generated images align with your brand’s visual style.

5. Optimise for different platforms: Take advantage of the flexible aspect ratios to easily generate content suited to different platforms.

As you can see, Ideogram is a powerful platform, which allows travel marketers to effortlessly generate stunning visuals, perfectly tailored to their brand style. Why not spark excitement for your travellers with Ideogram’s engaging AI-generated imagery?

 

ImSert: Streamlining visual itineraries with AI

 

It’s true, crafting compelling itineraries can take time. While other AI tools can assist in the content creation process, Vamoos have developed an AI-powered image sourcing tool called Imsert, which simplifies the process of selecting images in the Vamoos Storyboard. With Imsert on your side, it has never been easier to craft exceptional itineraries that don’t just sound good, but also look the part!

 

Key features of Imsert

 

1. AI-based image selection

Imsert suggests relevant images based on context. The handy AI tool:

• Automatically sources images based on the location specified in the itinerary

• Suggests high-quality visuals, which relate to specified destinations or activities

• Saves time by eliminating the need for manual image searches

 

2. Learning capabilities

Imsert has the ability to learn and adapt. It can:

• Remember preferred images for specific locations or activities

• Improve its suggestions over time based on user selections

• Create a personalised image library tailored to your brand’s style

 

3. Location awareness

What’s more, Imsert’s geo-location feature ensures that suggested images are not just visually appealing, but also contextually and geographically relevant. It can:

• Match images to specific landmarks, attractions, or activities mentioned in the itinerary

• Reduce the risk of using incorrect or misleading visuals

• Enhance the authenticity of your travel itineraries

 

How Imsert streamlines visual itinerary creation

 

1. Automated suggestions: As you mention destinations or activities in your itinerary, Imsert automatically suggests relevant images.

2. Quick selection: Choose from a curated selection of images at the touch of a button, which massively reduces time spent searching for images.

3. Continuous learning: The more you use Imsert, the better it becomes at suggesting images that align with your preferences.

4. Consistency across itineraries: By learning your preferred style, Imsert helps to maintain visual consistency across all of your itineraries.

 

Practical application

 

Let’s take look at a practical example of how Imsert works:

1. Add a new day to your itinerary

2. Type in an activity, e.g., “Climbing Mt. Vesuvius”

3. Imsert immediately identifies the landmark and suggests relevant images of Mount Vesuvius

4. Select your preferred image with a single click

5. The chosen image is automatically inserted into your itinerary

This process saves time, while also helping you to create visually appealing itineraries, which accurately represent the destinations your clients are visiting.

 

Benefits for travel marketers

 

1. Time efficiency: Significantly reduce the time you spend searching for and adding images to your itineraries in the Vamoos Storyboard.

2. Improved accuracy: Minimise the risk of using incorrect or outdated images.

3. Consistent branding: Maintain a consistent visual style across all your itineraries, emphasising your brand identity.

4. Enhanced customer experience: Provide clients with stunning itineraries, which inform and engage them.

5. Scalability: Easily create multiple detailed itineraries without increasing your workload.

No more endlessly searching for the perfect image; with Imsert, crafting exceptional itineraries in the Vamoos Travel App is an effortless process. Imsert could transform your approach to travel marketing, while reducing the time you spend on manual tasks, like image selection.

 

Ready to take your travel marketing strategy to the next level? With the Vamoos Travel App (and Imsert, its handy AI image sourcing tool), crafting exceptional experiences for your clients has never been easier. Book a meeting now to see a personalised demo of your branded Vamoos Travel App.

 

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