With the ever increasing use of technology, marketing tactics have moved towards the likes of email, social media, and display advertising to promote brands to millions of people on a daily basis. This, along with the more traditional marketing methods like TV, Radio, and out of home, make up the estimated 4,000 – 10,000 marketing messages we all receive each day(1).
The market has become saturated with so many messages, it’s difficult for brands to penetrate through all the noise to get a good ROI on their marketing efforts. That’s why, on average, it costs about 5 times as much to acquire a new customer than to keep an existing one(2).
At Vamoos, we wanted to help our partners with their retention marketing efforts, which is why we introduced Inspirations! This feature allows you to showcase your holiday packages in a unique and easy to consume way on the app – similar to Instagram where users can scroll through the holidays available to them at their leisure.
Inspirations can be viewed by all clients who have the app, but tour operators can also send push notifications to clients to encourage them to have a look. You can time these notifications to promote specific deals when clients have returned home from their holiday, as research suggests that 57% of clients think travel brands should tailor information based on personal preferences(3).
Inspirations can also be constantly updated – far better than producing a brochure or leaflet which can cost a lot and quickly become outdated. There is also a direct link for clients to get in contact – making it super easy for them to get any additional information they may want.
Our Partner Relationship Manager, Ollie, has recorded an Inspirations Masterclass tutorial, which includes hints and tips on how to make the best use of Inspirations. Check it out below, or get in touch if you have any questions about Vamoos or any of our other features.
We are delighted to finally announce the launch of our new Vamoos update! Over the last 5 years, we have improved the features and functionality of Vamoos based on the feedback we have received from our partners. We have always wanted to ensure that they have what they need in order to make their clients trips unforgettable.
So, you are a tour operator and you have made the decision to offer your clients an app to make their experience with you the best is can possibly be. Good decision! If you have not yet made this decision, check out our other post on whether or not an app is right for you.
The travel industry is renowned for lagging behind other industries when it comes to tech. We are, however, getting better. And more and more travel companies are looking to use technology to better their processes, improve client experiences, and sell more personalised holidays.