With the ever increasing use of technology, marketing tactics have moved towards the likes of email, social media, and display advertising to promote brands to millions of people on a daily basis. This, along with the more traditional marketing methods like TV, Radio, and out of home, make up the estimated 4,000 – 10,000 marketing messages we all receive each day(1).
The market has become saturated with so many messages, it’s difficult for brands to penetrate through all the noise to get a good ROI on their marketing efforts. That’s why, on average, it costs about 5 times as much to acquire a new customer than to keep an existing one(2).
At Vamoos, we wanted to help our partners with their retention marketing efforts, which is why we introduced Inspirations! This feature allows you to showcase your holiday packages in a unique and easy to consume way on the app – similar to Instagram where users can scroll through the holidays available to them at their leisure.
Inspirations can be viewed by all clients who have the app, but tour operators can also send push notifications to clients to encourage them to have a look. You can time these notifications to promote specific deals when clients have returned home from their holiday, as research suggests that 57% of clients think travel brands should tailor information based on personal preferences(3).
Inspirations can also be constantly updated – far better than producing a brochure or leaflet which can cost a lot and quickly become outdated. There is also a direct link for clients to get in contact – making it super easy for them to get any additional information they may want.
Our Partner Relationship Manager, Ollie, has recorded an Inspirations Masterclass tutorial, which includes hints and tips on how to make the best use of Inspirations. Check it out below, or get in touch if you have any questions about Vamoos or any of our other features.
Welcome to a new journey in itinerary creation. In our latest video guide, we’re thrilled to share our hands-on tutorial aimed at revolutionising your approach to creating itineraries with a touch of AI brilliance. Focusing on two standout tools – the Grammarly Pro chrome extension and our very own Vamoos AI image selection tool – Imsert. This tutorial is all about enhancing your content and tailoring unforgettable travel experiences with ease and confidence.
Picture this: You’re so excited for your upcoming villa holiday that you decide to review your itinerary one more time before the big day. As you reach into your bag and pull out the crumpled piece of paper, a gust of wind rips it from your grasp and it sails out of your reach. As it fades into the distance, so does your sense of excitement,
For those who work in the travel industry, time can be worth more than all the yachts in the sea. And AI promises to transform the way we navigate the ocean of complexities in travel planning. In fact, AI can not only streamline operations but also breathe life into the experiences we create, making every journey unforgettable.
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